What is makeup packaging called? Good question. You see it every day. You use it. But you may not know the name.
Makeup comes in boxes, tubes, and jars. They have names. Let’s learn what they are.
Why Do Names Matter? The name of the makeup packaging is important. Why?
It helps you talk to brands and factories.
It helps you pick the right design.
It helps with beauty product marketing .
If you say “that round thing” instead of “compact case,” it sounds unprofessional.
The Main Name The main name is cosmetic packaging .
That is the big term. It means all containers for makeup.
Primary packaging – Touches the product. Like a lipstick tube or powder compact .
Secondary packaging – The outside box. Like the carton that holds your lipstick.
Different Types of Makeup Packaging Here are the most common types:
Type
What It Holds
Compact case
Powder, blush, foundation
Lipstick tube
Lipstick
Jar or pot
Creams, gels
Pump bottle
Liquid foundation, primer
Mascara tube
Mascara
Palette
Eyeshadow, contour, blush
So, when you ask what is makeup packaging called , now you know the answer depends on the product.
Why Brands Care About Packaging Packaging does more than hold makeup. It:
Keeps products safe
Shows the brand style
Helps sell the product
Imagine a luxury brand using a cheap plastic jar. It won’t feel premium.
Materials Used in Makeup Packaging Most makeup packaging uses:
Plastic – Light and cheap.
Glass – Looks fancy.
Metal – For a luxury touch.
Paperboard – For eco-friendly boxes.
Brands choose based on price, look, and safety.
What Is the Name for Outer Packaging? The outer packaging is called secondary packaging . It is the box.
It can be:
Paperboard box
Gift sleeve
Custom carton
This is where brands print their logos and colors.
Primary vs. Secondary Packaging Let’s make it easy:
Primary = Touches makeup.
Secondary = The outside layer.
Example:
Lipstick case = Primary
Lipstick box = Secondary
Makeup Packaging and Perfume Packaging Did you know perfume uses the same rules? Perfume bottles are primary packaging , and the box is secondary .
If you want to learn about perfume bottles for your brand, check out MFG Perfume Bottles Packaging
Trendy Makeup Packaging Brands today want:
Eco-friendly jars
Refillable lipstick tubes
Recycled paper boxes
Want more ideas? Look at Perfume Bottle Caps Suppliers Nail Polish Glass Bottles Eco-Friendly Packaging .
Why Learn These Names? If you run a brand or buy packaging, you need to:
Order the right thing
Talk to factories clearly
Save money and time
Imagine asking for a “lipstick thing” and getting the wrong size.
Examples of Makeup Packaging Names Here is a list of common packaging names :
Compact case
Lipstick tube
Foundation bottle
Mascara tube
Palette case
See? Each one has its own name.
FAQ Is all makeup packaging called cosmetic packaging? Yes. That is the main term.
What is a compact case? It is the case for powder or blush.
What about perfume bottles? Perfume bottles are primary packaging for fragrances. You can see an example here: Unique Perfume Bottle 50ml Fragrance Scent Bottle Packaging
Makeup Packaging and Branding Packaging is part of your brand story.
Colors
Fonts
Shapes
These all tell buyers who you are.
Luxury brands use glass and metal. Drugstore brands use plastic.
Eco-Friendly Makeup Packaging Many brands now use:
Recyclable paper
Glass jars
Refill packs
Check this page for eco friendly cosmetic packaging to see ideas.
lotion bottles Final Thoughts So, what is makeup packaging called ?
The big name is cosmetic packaging . But each piece has its own name too:
Lipstick tube
Compact case
Pump bottle
Knowing these names helps you talk to suppliers, pick the right material, and grow your brand.
